INTERNET MARKETING CLASSES

The Internet Marketing Classes listed here will  be offered starting in February 2010.  Dates and class times will be listed Jan 15, 2010.  If you have questions or wish to pre register  call Terry Houghland at 480-292-0794

INTRODUCTION TO INTERNET MARKETING  (7 WEEKS)

TOPICS TO BE COVERED

• SOCIAL MEDIA How to use Twitter,Facebook, You tube, Ning, and a wide range of other social media to drive traffic to your website which will result in increased revenue.

• SEARCH ENGINE OPTIMIZATION Learn the techniques of making your website Search Engine friendly.  How to avoid hype from people that say they can get you position one if you pay them enough.
• WEB ANALYTICS Learn how to identify your competition and how they are using the Internet to drive traffic to their website.  Identify potential customers.

• LINKING STRATEGIES How to develop a linking strategy that works and gets the attention of GOOGLE.

• HOW TO WRITE AND PROMOTE QUALITY NEWSLETTERS Why your newsletter needs to be news and not advertising if you want to avoid spam filters.

• DEVELOPING YOUR OWN INTERNET LIVE VIDEO PROGRAM Learn the uses of vid as an efficient sales tool allowing one sales rep to make twice as many appointments a week.

• AFFILIATE PROGRAM What an Affiliate program is, how it is built  and is it right for your business.

• HOW TO MAKE YOU WEBSITE A REAL COMMUNITY What can you do to get customers to be a part of your website.  Passive and active tools that bring new customers to your site and encourage current or former customers or clients to come back.
  

• USING BLOGS Learn how to develop a Blogging campaign that will help drive traffic to your website.

• IDENTIFYING THE INTERNET CULTURE FOR YOUR BUSINESS Each business has an Internet culture, finding and understanding that culture is critical for the success of an online business..
  This 7 week class has been taught at SCOTTSDALE COMMUNITY COLLEGE since 1999.   It  has grown in the body of knowledge it has imparted over the years and continues to offer cutting edge Internet marketing methods to students.
  

This class is taught by TERRY HOUGHLAND M.A.

Terry has taught this class since 1999 at Scottsdale and Mesa Community Colleges and is co-owner of NEVESTA INC. an Internet Marketing Company Terry has extensive management  experience in both the profit and non profit  world and is a specialist in business startups.

FALL 2010 CLASSES WILL BE ANNOUNCED JUNE 2010

INTRODUCTION TO WEB DESIGN

(To be announced)

INTRODUCTION TO SOCIAL MEDIA  (8 WEEKS)

WEEK 1: Introduction to Social Media
WEEK 2. Business Blog
WEEK 3: Functions and Features of a Business Blog
WEEK 4: Using Your Blog as a Marketing/Business Tool
WEEK 5: Twitter
WEEK 6: Facebook
WEEK 7: LinkedIn
WEEK 8: Other Social Media Tools and Strategies
David Barnhart is a Social Media Strategy Consultant and founder of Business Blogging Pros, LLC, a firm dedicated to helping businesses grow their companies and their brands through social media.
Dave is a recognized thought-leader in the practical application of blogging, twitter, video, podcasting, and other social media tools to boost image, exposure, and revenue. 25 years of traditional marketing and product management experience prior to entry into the social media field.
With a customer base of over 75 clients, Dave has built Business Blogging Pros from the ground up by consistently striving to understand client problems and finding cost-effective solutions. Dave has 2-4 public speaking engagements per month on the subject of effectively leveraging social media for business growth, having appeared on Pat McMahon’s TV show and on radio multiple times.

Dave has appeared before national audiences:

Institute of Management Consultants Annual Conference, 2007
Annual Conference of the Builder Marketing Society, 2008
the International Builders’ Show, 2008

FALL 2010 CLASSES WILL BE ANNOUNCED JUNE 2010

INTRODUCTION TO INTERNET SECURITY

The purpose of this course is to educate students on the fundamentals of internet security. By the end of the course students will learn how firewalls, antivirus, antispyware, antirootkits, and in addition, how anti-intrusion systems in general work. They will see real life examples of intrusion methods as well as methods for subverting them. Students will become educated on routers, hubs, and switches as well as on government standard methods for  encrypting wireless traffic. They will learn how to securely store their passwords, and how to keep such information out of the hands of prying eyes. In addition, students will learn how to encrypt portions of their hard drive to protect personally identifiable information (PII) from potential thieves. Students will also gain an understanding into what SSL encryption is and how it pertains to secure online purchasing. In addition, students will learn about the system registry as well as how to repair registry errors, remove viruses, spyware, and other malware programs. Topics such as cookies, browsers, and operating systems will be spoken about in detail. Students will become aware of what options they have should their computer systems become infected, and how to repair such issues.

Instructor:  Pero Matic, involved in the security community, presenter and writer on internet security from both a personal and an enterprise nature .

FALL 2010 CLASSES WILL BE ANNOUNCED JUNE 2010

USING INTERNET VIDEO AS A SALES TOOL

• Introduction to the Video  webinair programs available in Moodle and Acrobat.
  
• Developing a  “live” sales campaign and a prerecorded campaign.
  
• Storyboarding your presentation.  Use of such software as Studio 12 to develop your video sales campaign.
• Launching  your Video campaign.
  

This class is taught by

TERRY HOUGHLAND M.A.

Terry is co-owner of NEVESTA INC. an Internet Marketing Company
Terry has extensive management  experience in both the profit and non profit  world.

FALL 2010 CLASSES WILL BE ANNOUNCED JUNE 2010