The Social Network” tells the story (or, at least, a version of the story) of how Facebook came to be. I imagine most of you have seen it by now. It’s an entertaining film. I have no idea how accurate it is in regards to the actual legal wranglings that surrounded the birth of Facebook [...]

alt Lake City– Adobe gave a sneak peek of its social analytics tool, which is designed to help marketers determine if conversations on social networks and blogs have an impact on business results. The tool, shown to 2,000 digital marketers and publishers at the Adobe Omniture Summit here, will be made available to a limited [...]

There is a newfound sensibility that is redefining consumer markets. Whether driven by economic reality and the one-two punch of the “dotcom bust” (which, for most, reduced paper wealth) followed by the housing market crash (which for many more reduced actual wealth), or by the near-ubiquitous ratings of products and services, reviews, and digital testimonials [...]

Overview While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010. * Between April 2009 and May 2010, [...]

Good marketers are going where their customers are – that means social media. According to a recent Unica global survey of marketers, 47% of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58%. Yet, for all the rush, many marketers are wondering, “where’s the gold?” Unica found [...]