Though still in its infancy, location-based service (LBS) applications have experienced tremendous growth. Now that we’re seeing more rapid adoption, we expect the environment to change and start to show new innovations as services begin to mature. Let’s look at where the next wave of LBS applications is going this year. Beyond the Check-In As [...]

Are you managing your company’s brand page on Facebook? Running out of conversation topics with your fans? Do you really know how to make good conversation? I suppose every brand should be considered an individual so it’s very hard to generalize. But below are some general tactics our social media team has been practicing with [...]

emember in the “The Matrix” when Keanu is trying to figure out how those telekinetic kids are moving objects with their mind, then one of them gives him the secret? “There is no spoon.” Well, that’s what I keep thinking every time I hear someone say “Social is killing e-mail.” It’s just a mindset; it’s [...]

　 Before you decide to implement any tactic in social media, the first question you should ask is “Why?” Why should I have a Facebook page? Why should I have a Twitter account? Too many times I’ve run into companies asking why their social media strategy failed and when I ask these companies why they [...]

Facebook Messages is rolling out to more and more users, making its impact on your e-mail program imminent. Even if you haven’t seen the first @facebook.com e-mail address enter your list yet, there are some items you can consider now to help ensure your e-mail program is not negatively affected. What should you consider in [...]