Currently viewing the category: "Social Media"

Facebook brand engagement has risen 896 percent on a year-over-year basis, according to a new advertising study from Adobe. Adobe’s Digital Index for Q3 2012 reports that the huge uptick in engagement is, in part, a result of Facebook’s new Timeline feature. Facebook introduced its new Timeline feature last February. Adobe’s research points to its [...]

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There are generally two schools of thought when it comes to marketing on Facebook – paid media and earned media. Although organic (earned) media is inherently valuable for any brand, that reach only goes so far, according to new study from Facebook and comScore. Among the top 100 brand pages on Facebook, those using paid [...]

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Email inShare0   Email in business will always be a vital component in an Internet business. A lot of relatively successful Internet marketers subscribe to that age-old adage: “The money is on the list.” And it is true, email is still the most effective way you can get an audience’s permission to be marketed to [...]

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As social media marketing continues to mature, what are marketers planning to do? According to research by Awareness, Inc. and reported by eMarketer, 70 percent are looking to expand their mix of platforms. When it comes to social media platforms, the marketers’ top five social media choices are Facebook, Twitter, LinkedIn, blogs, and YouTube (and [...]

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The web doesn’t work like it used to. And that’s a great thing for retailers. For the past 15 years or so, a customer would “browse” to a retailer’s e-commerce site, “navigate” a catalog of products, maybe buy something, and then leave. Online retail has been a solitary, hidden experience for even a brand’s most [...]

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Social Media Connections Between Consumers and Brands That Inspire Sales Social media can help businesses serve customer needs across the lifecycle, not just at the top of the sales funnel. Lee Odden  |  Social Media Smarts  |  December  5, 2011 |  4 comments Optimize and Socialize Your Way to Better Business Blogging Socialized and optimized [...]

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The Right Social Networks Yes, Facebook is dominant in most countries (but not all), Twitter is toppling governments, LinkedIn is getting everyone head hunted, and Google+ is at 67 million users in no time. However, these social networks have a combined worldwide market share of 78 percent (see Wikipedia); they are often not your social [...]

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While building brand is a top social media marketing goal, brands aren’t always incorporated into the related social media executions. By contrast, legendary Mad Man Leo Burnett, creator of brand icons such as the Marlboro Man and Tony the Tiger, would have had no trouble integrating brands into social media executions and content because he [...]

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I recently had the pleasure of interviewing Rishi Dave, executive director of online marketing for Dell’s Public and Large Enterprise Business Unit. In this two-part column, you can get some insights on tech and B2B social media marketing. Please click here to see part one for the first half of the interview. Here is some [...]

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Facebook’s debut of Zip code targeting last weekwas met with general applause, but early analysis suggests it can’t be trusted for accuracy. At least not yet. During a session at SES San Francisco this week, XA.net CEO Rob Leathern presented data from Facebook ad testing system optim.al that hinted at accuracy problems for Zip code-based [...]

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