There are generally two schools of thought when it comes to marketing on Facebook – paid media and earned media. Although organic (earned) media is inherently valuable for any brand, that reach only goes so far, according to new study from Facebook and comScore. Among the top 100 brand pages on Facebook, those using paid [...]

As social media marketing continues to mature, what are marketers planning to do? According to research by Awareness, Inc. and reported by eMarketer, 70 percent are looking to expand their mix of platforms. When it comes to social media platforms, the marketers’ top five social media choices are Facebook, Twitter, LinkedIn, blogs, and YouTube (and [...]

Social Media Connections Between Consumers and Brands That Inspire Sales Social media can help businesses serve customer needs across the lifecycle, not just at the top of the sales funnel. Lee Odden  |  Social Media Smarts  |  December  5, 2011 |  4 comments Optimize and Socialize Your Way to Better Business Blogging Socialized and optimized [...]

While building brand is a top social media marketing goal, brands aren’t always incorporated into the related social media executions. By contrast, legendary Mad Man Leo Burnett, creator of brand icons such as the Marlboro Man and Tony the Tiger, would have had no trouble integrating brands into social media executions and content because he [...]

Facebook’s debut of Zip code targeting last weekwas met with general applause, but early analysis suggests it can’t be trusted for accuracy. At least not yet. During a session at SES San Francisco this week, XA.net CEO Rob Leathern presented data from Facebook ad testing system optim.al that hinted at accuracy problems for Zip code-based [...]