As social media marketing continues to mature, what are marketers planning to do? According to research by Awareness, Inc. and reported by eMarketer, 70 percent are looking to expand their mix of platforms. When it comes to social media platforms, the marketers’ top five social media choices are Facebook, Twitter, LinkedIn, blogs, and YouTube (and [...]
Continue Reading →The web doesn’t work like it used to. And that’s a great thing for retailers. For the past 15 years or so, a customer would “browse” to a retailer’s e-commerce site, “navigate” a catalog of products, maybe buy something, and then leave. Online retail has been a solitary, hidden experience for even a brand’s most [...]
Continue Reading →Social Media Connections Between Consumers and Brands That Inspire Sales Social media can help businesses serve customer needs across the lifecycle, not just at the top of the sales funnel. Lee Odden | Social Media Smarts | December 5, 2011 | 4 comments Optimize and Socialize Your Way to Better Business Blogging Socialized and optimized [...]
Continue Reading →The Right Social Networks Yes, Facebook is dominant in most countries (but not all), Twitter is toppling governments, LinkedIn is getting everyone head hunted, and Google+ is at 67 million users in no time. However, these social networks have a combined worldwide market share of 78 percent (see Wikipedia); they are often not your social [...]
Continue Reading →While building brand is a top social media marketing goal, brands aren’t always incorporated into the related social media executions. By contrast, legendary Mad Man Leo Burnett, creator of brand icons such as the Marlboro Man and Tony the Tiger, would have had no trouble integrating brands into social media executions and content because he [...]
Continue Reading →I recently had the pleasure of interviewing Rishi Dave, executive director of online marketing for Dell’s Public and Large Enterprise Business Unit. In this two-part column, you can get some insights on tech and B2B social media marketing. Please click here to see part one for the first half of the interview. Here is some [...]
Continue Reading →Facebook’s debut of Zip code targeting last weekwas met with general applause, but early analysis suggests it can’t be trusted for accuracy. At least not yet. During a session at SES San Francisco this week, XA.net CEO Rob Leathern presented data from Facebook ad testing system optim.al that hinted at accuracy problems for Zip code-based [...]
Continue Reading →Twitter has completely blown my mind and not using it for Internet marketing is quickly becoming as big a mistake as not using Google. This is not an exhortation to become social and participate in the conversation and all the rest of that. This is an exhortation to begin participating in what has become the [...]
Continue Reading →Though still in its infancy, location-based service (LBS) applications have experienced tremendous growth. Now that we’re seeing more rapid adoption, we expect the environment to change and start to show new innovations as services begin to mature. Let’s look at where the next wave of LBS applications is going this year. Beyond the Check-In As [...]
Continue Reading →Social media, in all of its forms, impacts our lives as consumers from the things we buy, to where we go, to what we like, and overall how we share this information with one another. Today, this influence is moving from the consumer realm into the workplace where almost 90 percent of B2B organizations are [...]
Continue Reading →Teachers Wanted
If you have a business related class you would like to teach E- mail a course description and outline. Courses should be 4 to 6 weeks in length. Compensation varies. terry@optinlearningcenter.com 480-292-0794CONTINUING EDUCATION CLASSES START Sept. 2012
INTERNET MARKETING ADVANCED COURSES
In Sept. 2012 we will be offering an advanced course of study for companies that are currently involved in providing Internet Marketing and Social Media services to the business community.
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- What’s Next in Social Retail: App-ify and Amplify Kevin Tate | April 3, 2012
