Over the 12-plus years I have spent in the Internet and online marketing industry, I have found one constant with all my interactions – that is the career. I hear these questions all the time: how do I break into the industry? What area should I focus on, search or social media? Should I be [...]
Continue Reading →Probability theory is a branch of mathematics that deals with the description and analysis of random events. The key building blocks of this framework are as follows: A random variable is a quantity whose value is random or unpredictable, and to which we can assign a probability distribution function. The probability distribution function determines the [...]
Continue Reading →Back in 2007, I decided to write about paid direct links, a form of paid search that is altogether different from the forms of paid search we manage through AdWords, adCenter, and a few other platforms. In that column, I warned readers to “venture forth with your eyes open, understanding the rewards and risks.” Rewards [...]
Continue Reading →Do you remember the days of explosive CPMs? Many people long for those times – before rates for traditional banner ad plummeted just as the market crashed from 2000 through 2002. These banner ads couldn’t support those rates because low click-through rates (CTR) and conversions didn’t justify the spend. To find ways to make online [...]
Continue Reading →At first glance, in tacitly accepting the rumblings of the do-not-track online advertising legislation crowd, Google seems to have released an instruction manual on how to wreck Google’s business. How far can this go? Likely, Google’s proactive stance will do the trick of generating compromise in the space, so it does not threaten your advertising [...]
Continue Reading →Perhaps it’s time for you to take advantage of the growing percentage of search queries that originate from mobile devices. Google has made it easier with a recent enhancement of the Google Keyword Tool, which lets you do keyword research specifically for mobile devices. You’ll even have the option of specifying “all mobile devices” or [...]
Continue Reading →A few years ago, I got to be on a panel at a conference with a few industry luminaries, discussing (what else) the future of the Internet. Among the topics was a discussion of the browser. In particular, we were discussing which browser was the best positioned for the future: Firefox, Internet Explorer, or Google’s [...]
Continue Reading →Organizations that strive for an integrated approach to data and insight must overcome three challenges: organizational, cultural, and technical. Let’s consider each. Organizational Challenges In many organizations, there are distinct boundaries between the various channels. For data and insight, it’s common to see separate teams working in online channels and offline channels. There are arguments [...]
Continue Reading →In its first report on the use of “geosocial” or location-based services, the Pew Research Center’s Internet & American Life project finds that 4% of online adults use a service such as Foursquare or Gowalla that allows them to share their location with friends and to find others who are nearby. On any given day, [...]
Continue Reading →by Susannah Fox Oct 19, 2010 The online health-information environment is going mobile, particularly among younger adults. The Pew Internet Project’s latest survey of American adults, conducted in association with the California HealthCare Foundation, finds that 85% use a cell phone. Of those: * 17% of cell owners have used their phone to look up [...]
Continue Reading →Teachers Wanted
If you have a business related class you would like to teach E- mail a course description and outline. Courses should be 4 to 6 weeks in length. Compensation varies. terry@optinlearningcenter.com 480-292-0794CONTINUING EDUCATION CLASSES START Sept. 2012
INTERNET MARKETING ADVANCED COURSES
In Sept. 2012 we will be offering an advanced course of study for companies that are currently involved in providing Internet Marketing and Social Media services to the business community.
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