Social media is about creating engagement. One way a consumer can become engaged is by telling a compelling story. And then it is not just about the content; it is about how you tell it, and how you leverage the content. Here is a concise checklist of 10 key elements to help you tell your [...]

Have you ever seen one of those signs that points to all of the different directions at one time? Sometimes, that is what I start to picture when I think about how a content publisher is going to remain successful 10 years from now. This is why: Today’s world has four active generations of media [...]

So you’ve read about location. You’ve sat through many presentations with the cliché “Location, Location, Location” somewhere in the title, and you’re still clueless about how to get started in tying location-based services (LBS) back to your marketing efforts. Here’s a quick introductory guide to get you on the right path: Register Your Stores The [...]

Probability theory is a branch of mathematics that deals with the description and analysis of random events. The key building blocks of this framework are as follows: A random variable is a quantity whose value is random or unpredictable, and to which we can assign a probability distribution function. The probability distribution function determines the [...]

Do you remember the days of explosive CPMs? Many people long for those times – before rates for traditional banner ad plummeted just as the market crashed from 2000 through 2002. These banner ads couldn’t support those rates because low click-through rates (CTR) and conversions didn’t justify the spend. To find ways to make online [...]