In recent years with web analytics software/tools/systems becoming more widely used by companies that have websites, the necessity of having a web analyst role or even several web analysts for a web business is essential. Back in the days before year 2000 when website traffic statistics were quantified as “hits,” web analytics was not a [...]
Continue Reading →Small businesses have to watch every dime and resource when it comes to their marketing dollars. That’s why a lot of times public relations is the furthest thing from their mind. In the past, small businesses have been mistakenly led to believe that any sort of public relations effort would require big agencies and big [...]
Continue Reading →As a marketing professional, I spend a lot of time learning and educating on digital trends. With the current rate of growth, mobile marketing has been one of the most exciting to monitor. The data on user adoption is changing almost daily, with consumers actively changing the way they consume, share, and publish. To keep [...]
Continue Reading →Programmatic buying, or the process of executing media buys through digital technology platforms like ad exchanges, agency trading desks, and DSPs or SSPs rather than through manual RFPs, negotiation, and buying, has been advocated for several years now by industry futurists and analysts. (If you need a primer on these platforms, read this past column [...]
Continue Reading →I’ve spent almost 15 years of my life helping companies to get their visitors to fill out and submit forms online. Forms to request information, to attend events, to sign up for a service, to complete an order, all sorts of forms. Web forms are a transaction. You need to look at them as an [...]
Continue Reading →Social media is about creating engagement. One way a consumer can become engaged is by telling a compelling story. And then it is not just about the content; it is about how you tell it, and how you leverage the content. Here is a concise checklist of 10 key elements to help you tell your [...]
Continue Reading →he statistics are compelling. Here’s an example: “Poor online user experience, coupled with a lack of insight about why customers are abandoning websites, is costing businesses billions of dollars / pounds. Companies able to quantify site abandonment estimate they are losing the equivalent of 24% of their annual online revenue due to a bad online [...]
Continue Reading →Have you ever seen one of those signs that points to all of the different directions at one time? Sometimes, that is what I start to picture when I think about how a content publisher is going to remain successful 10 years from now. This is why: Today’s world has four active generations of media [...]
Continue Reading →Where am I? › Home › Column › Search › SMB Business Listing Management Gregg Stewart | May 5, 2011 | 0 comments Click here to find out more! 4Share There is one fundamental element that connects your ability to tap local, mobile, and social advertising: your business listing. That’s right, the simple name, address, [...]
Continue Reading →So you’ve read about location. You’ve sat through many presentations with the cliché “Location, Location, Location” somewhere in the title, and you’re still clueless about how to get started in tying location-based services (LBS) back to your marketing efforts. Here’s a quick introductory guide to get you on the right path: Register Your Stores The [...]
Continue Reading →Teachers Wanted
If you have a business related class you would like to teach E- mail a course description and outline. Courses should be 4 to 6 weeks in length. Compensation varies. terry@optinlearningcenter.com 480-292-0794CONTINUING EDUCATION CLASSES START Sept. 2012
INTERNET MARKETING ADVANCED COURSES
In Sept. 2012 we will be offering an advanced course of study for companies that are currently involved in providing Internet Marketing and Social Media services to the business community.
Recently on Optin Learning
- The Web Analyst Job Gordon Choi | May 11, 2012
- Integrating Public Relations Into Your Small Business Marketing Plan
- Where Is the Future of Social Media Marketing? [Research] Heidi Cohen | April 16, 2012
- 4 Mobile Trends to Watch Jessica Richards | April 17, 2012
- What’s Next in Social Retail: App-ify and Amplify Kevin Tate | April 3, 2012
