I’m having a lot of interesting conversations with clients and prospective ones excited about being on the verge of something big. It might be a major investment in the program, a new partner, or internal recognition after years of hard work. I think most in the email space have that feeling too – we are [...]
Continue Reading →Another Super Bowl is behind us, and advertisers eagerly wait to see whether the hard work of their brand managers and agencies has paid off. This year we saw many common themes (sex, animals, and cute babies come to mind), but we also saw advertisers take some risks. Audi may be criticized for missing the [...]
Continue Reading →In my never ending battle to get marketers to think of all the components, tactics, and technologies that go into creating online success we came up with the concept of: Drive>Capture>Convert>Optimize or DCCO. DCCO illustrates the entire conversion path from impression to sale in an easy-to-understand process and chronological order. It is a construct and [...]
Continue Reading →Inevitably, community management boils down to one ginormous (and nerdified) popularity contest – getting in with the right crowd, becoming a trendsetter, and managing your reputation. It’s high school, sans acne, but still disturbingly angst-ridden. And despite moving on to complete collegiate aspirations, comfortably settle on a retirement plan, and fall into a consistent multivitamin [...]
Continue Reading →here are 15 more questions that may put your e-mail partner on the hot seat and lead to a more productive relationship in 2011 – or to a new e-mail partner and to a more productive e-mail program. 1. I have other key channel partners including mobile and social – will you assist and play [...]
Continue Reading →In online marketing, everything is good to do, and nobody wants to be left out. That is to say, all sub-disciplines, sectors, channels, tactics, and professional organizations in online marketing and advertising compete for marketing budgets, and most claim effectiveness. Many have a good claim. As I pointed out in the last column, we often [...]
Continue Reading →Stephanie Miller | October 27, 2010 That black box where spam filtering takes place is a source of endless frustration to most e-mail marketers. Rules followed by mailbox providers like Gmail and Yahoo (as well as corporations) seem remote as the Yukon, and we feel left behind without our snow gear. Truth is, most of the [...]
Continue Reading →Derek Harding | September 2, 2010 Recently I’ve found myself discussing a commonly used e-mail marketing metric that, quite frankly, has me puzzled. The metric in question is “click-to-open” (CTO) or “click-to-open ratio” (CTOR) and a number of marketers use it. I’ve seen it described as “an important measure of the effectiveness of your e-mail message.” [...]
Continue Reading →Teachers Wanted
If you have a business related class you would like to teach E- mail a course description and outline. Courses should be 4 to 6 weeks in length. Compensation varies. terry@optinlearningcenter.com 480-292-0794CONTINUING EDUCATION CLASSES START Sept. 2012
INTERNET MARKETING ADVANCED COURSES
In Sept. 2012 we will be offering an advanced course of study for companies that are currently involved in providing Internet Marketing and Social Media services to the business community.
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