Currently viewing the category: "E-mail Marketing"

By now, anyone familiar with email will tell you that good deliverability depends on good list hygiene, good reputation, and good engagement. Good engagement comes from getting the right message to the right person at the right time, and revenue per email goes up in proportion to this. Any marketer worth her salt can tell [...]

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Online ad spending continued to grow in the first quarter of 2012, with significant rises across all parts of the globe, according to Nielsen’s quarterly global AdView Pulse report. In particular, the Middle East and Africa enjoyed 35.2 percent growth, while Latin America saw a 31.8 percent rise compared to the previous year. Europe has [...]

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As a die-hard email marketer, I’m getting a little sick of hearing about mobile. That’s right, I said it. Now don’t get me wrong; I’m not naïve to the fact that optimizing messages and branding for mobile devices is a necessary trend to get behind, but I reject the notion that email is dead. Especially [...]

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I’m having a lot of interesting conversations with clients and prospective ones excited about being on the verge of something big. It might be a major investment in the program, a new partner, or internal recognition after years of hard work. I think most in the email space have that feeling too – we are [...]

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Another Super Bowl is behind us, and advertisers eagerly wait to see whether the hard work of their brand managers and agencies has paid off. This year we saw many common themes (sex, animals, and cute babies come to mind), but we also saw advertisers take some risks. Audi may be criticized for missing the [...]

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In my never ending battle to get marketers to think of all the components, tactics, and technologies that go into creating online success we came up with the concept of: Drive>Capture>Convert>Optimize or DCCO. DCCO illustrates the entire conversion path from impression to sale in an easy-to-understand process and chronological order. It is a construct and [...]

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Inevitably, community management boils down to one ginormous (and nerdified) popularity contest – getting in with the right crowd, becoming a trendsetter, and managing your reputation. It’s high school, sans acne, but still disturbingly angst-ridden. And despite moving on to complete collegiate aspirations, comfortably settle on a retirement plan, and fall into a consistent multivitamin [...]

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here are 15 more questions that may put your e-mail partner on the hot seat and lead to a more productive relationship in 2011 – or to a new e-mail partner and to a more productive e-mail program. 1. I have other key channel partners including mobile and social – will you assist and play [...]

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In online marketing, everything is good to do, and nobody wants to be left out. That is to say, all sub-disciplines, sectors, channels, tactics, and professional organizations in online marketing and advertising compete for marketing budgets, and most claim effectiveness. Many have a good claim. As I pointed out in the last column, we often [...]

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Stephanie Miller |  October 27, 2010 That black box where spam filtering takes place is a source of endless frustration to most e-mail marketers. Rules followed by mailbox providers like Gmail and Yahoo (as well as corporations) seem remote as the Yukon, and we feel left behind without our snow gear. Truth is, most of the [...]

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