Currently viewing the category: "Affiliate Marketing"

Search Team vs. Affiliate Team: Internal Revenue Wars

On October 30, 2010 By

Lori Weiman Separation of your search and affiliate marketing efforts can create internal revenue wars. This problem exists when affiliates get credit for sales that come from search advertising, which otherwise would have been allocated and credited to the search team or managing SEM agency. Paid search advertising yields excellent benefits when advertisers deploy a [...]

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