Social Media Connections Between Consumers and Brands That Inspire Sales Social media can help businesses serve customer needs across the lifecycle, not just at the top of the sales funnel. Lee Odden | Social Media Smarts | December 5, 2011 | 4 comments Optimize and Socialize Your Way to Better Business Blogging Socialized and optimized [...]
Continue Reading →The Right Social Networks Yes, Facebook is dominant in most countries (but not all), Twitter is toppling governments, LinkedIn is getting everyone head hunted, and Google+ is at 67 million users in no time. However, these social networks have a combined worldwide market share of 78 percent (see Wikipedia); they are often not your social [...]
Continue Reading →While building brand is a top social media marketing goal, brands aren’t always incorporated into the related social media executions. By contrast, legendary Mad Man Leo Burnett, creator of brand icons such as the Marlboro Man and Tony the Tiger, would have had no trouble integrating brands into social media executions and content because he [...]
Continue Reading →I recently had the pleasure of interviewing Rishi Dave, executive director of online marketing for Dell’s Public and Large Enterprise Business Unit. In this two-part column, you can get some insights on tech and B2B social media marketing. Please click here to see part one for the first half of the interview. Here is some [...]
Continue Reading →he statistics are compelling. Here’s an example: “Poor online user experience, coupled with a lack of insight about why customers are abandoning websites, is costing businesses billions of dollars / pounds. Companies able to quantify site abandonment estimate they are losing the equivalent of 24% of their annual online revenue due to a bad online [...]
Continue Reading →Have you ever seen one of those signs that points to all of the different directions at one time? Sometimes, that is what I start to picture when I think about how a content publisher is going to remain successful 10 years from now. This is why: Today’s world has four active generations of media [...]
Continue Reading →I got a demo the other day of an absolutely amazing service called Poptent. This is a service that has the potential to change the way that advertising – specifically video advertising – is conceived, created, and used. It certainly won’t make the amazingly brilliant and creative 30-second go away. But it absolutely will introduce [...]
Continue Reading →Facebook’s debut of Zip code targeting last weekwas met with general applause, but early analysis suggests it can’t be trusted for accuracy. At least not yet. During a session at SES San Francisco this week, XA.net CEO Rob Leathern presented data from Facebook ad testing system optim.al that hinted at accuracy problems for Zip code-based [...]
Continue Reading →Where am I? › Home › Column › Search › SMB Business Listing Management Gregg Stewart | May 5, 2011 | 0 comments Click here to find out more! 4Share There is one fundamental element that connects your ability to tap local, mobile, and social advertising: your business listing. That’s right, the simple name, address, [...]
Continue Reading →Twitter has completely blown my mind and not using it for Internet marketing is quickly becoming as big a mistake as not using Google. This is not an exhortation to become social and participate in the conversation and all the rest of that. This is an exhortation to begin participating in what has become the [...]
Continue Reading →Teachers Wanted
If you have a business related class you would like to teach E- mail a course description and outline. Courses should be 4 to 6 weeks in length. Compensation varies. terry@optinlearningcenter.com 480-292-0794CONTINUING EDUCATION CLASSES START Sept. 2012
INTERNET MARKETING ADVANCED COURSES
In Sept. 2012 we will be offering an advanced course of study for companies that are currently involved in providing Internet Marketing and Social Media services to the business community.
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