In recent years with web analytics software/tools/systems becoming more widely used by companies that have websites, the necessity of having a web analyst role or even several web analysts for a web business is essential. Back in the days before year 2000 when website traffic statistics were quantified as “hits,” web analytics was not a [...]
Continue Reading →Small businesses have to watch every dime and resource when it comes to their marketing dollars. That’s why a lot of times public relations is the furthest thing from their mind. In the past, small businesses have been mistakenly led to believe that any sort of public relations effort would require big agencies and big [...]
Continue Reading →As social media marketing continues to mature, what are marketers planning to do? According to research by Awareness, Inc. and reported by eMarketer, 70 percent are looking to expand their mix of platforms. When it comes to social media platforms, the marketers’ top five social media choices are Facebook, Twitter, LinkedIn, blogs, and YouTube (and [...]
Continue Reading →As a marketing professional, I spend a lot of time learning and educating on digital trends. With the current rate of growth, mobile marketing has been one of the most exciting to monitor. The data on user adoption is changing almost daily, with consumers actively changing the way they consume, share, and publish. To keep [...]
Continue Reading →The web doesn’t work like it used to. And that’s a great thing for retailers. For the past 15 years or so, a customer would “browse” to a retailer’s e-commerce site, “navigate” a catalog of products, maybe buy something, and then leave. Online retail has been a solitary, hidden experience for even a brand’s most [...]
Continue Reading →Programmatic buying, or the process of executing media buys through digital technology platforms like ad exchanges, agency trading desks, and DSPs or SSPs rather than through manual RFPs, negotiation, and buying, has been advocated for several years now by industry futurists and analysts. (If you need a primer on these platforms, read this past column [...]
Continue Reading →I’ve spent almost 15 years of my life helping companies to get their visitors to fill out and submit forms online. Forms to request information, to attend events, to sign up for a service, to complete an order, all sorts of forms. Web forms are a transaction. You need to look at them as an [...]
Continue Reading →I’m having a lot of interesting conversations with clients and prospective ones excited about being on the verge of something big. It might be a major investment in the program, a new partner, or internal recognition after years of hard work. I think most in the email space have that feeling too – we are [...]
Continue Reading →Social media is about creating engagement. One way a consumer can become engaged is by telling a compelling story. And then it is not just about the content; it is about how you tell it, and how you leverage the content. Here is a concise checklist of 10 key elements to help you tell your [...]
Continue Reading →Another Super Bowl is behind us, and advertisers eagerly wait to see whether the hard work of their brand managers and agencies has paid off. This year we saw many common themes (sex, animals, and cute babies come to mind), but we also saw advertisers take some risks. Audi may be criticized for missing the [...]
Continue Reading →Teachers Wanted
If you have a business related class you would like to teach E- mail a course description and outline. Courses should be 4 to 6 weeks in length. Compensation varies. terry@optinlearningcenter.com 480-292-0794CONTINUING EDUCATION CLASSES START Sept. 2012
INTERNET MARKETING ADVANCED COURSES
In Sept. 2012 we will be offering an advanced course of study for companies that are currently involved in providing Internet Marketing and Social Media services to the business community.
Recently on Optin Learning
- The Web Analyst Job Gordon Choi | May 11, 2012
- Integrating Public Relations Into Your Small Business Marketing Plan
- Where Is the Future of Social Media Marketing? [Research] Heidi Cohen | April 16, 2012
- 4 Mobile Trends to Watch Jessica Richards | April 17, 2012
- What’s Next in Social Retail: App-ify and Amplify Kevin Tate | April 3, 2012
