Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines.[Read the rest here]
Continue Reading →They’re there, in the dark, waiting for fresh victims. You know they’re out there, waiting for you. They stumble and shuffle, slowly and inevitably aiming to take your most precious asset – your content! Yes, the moon is high and the content zombies are out in full force. Is Your Content a Zombie? SYMPTOM: No [...]
Continue Reading →By now, anyone familiar with email will tell you that good deliverability depends on good list hygiene, good reputation, and good engagement. Good engagement comes from getting the right message to the right person at the right time, and revenue per email goes up in proportion to this. Any marketer worth her salt can tell [...]
Continue Reading →Facebook brand engagement has risen 896 percent on a year-over-year basis, according to a new advertising study from Adobe. Adobe’s Digital Index for Q3 2012 reports that the huge uptick in engagement is, in part, a result of Facebook’s new Timeline feature. Facebook introduced its new Timeline feature last February. Adobe’s research points to its [...]
Continue Reading →There are generally two schools of thought when it comes to marketing on Facebook – paid media and earned media. Although organic (earned) media is inherently valuable for any brand, that reach only goes so far, according to new study from Facebook and comScore. Among the top 100 brand pages on Facebook, those using paid [...]
Continue Reading →Online ad spending continued to grow in the first quarter of 2012, with significant rises across all parts of the globe, according to Nielsen’s quarterly global AdView Pulse report. In particular, the Middle East and Africa enjoyed 35.2 percent growth, while Latin America saw a 31.8 percent rise compared to the previous year. Europe has [...]
Continue Reading →Email inShare0 Email in business will always be a vital component in an Internet business. A lot of relatively successful Internet marketers subscribe to that age-old adage: “The money is on the list.” And it is true, email is still the most effective way you can get an audience’s permission to be marketed to [...]
Continue Reading →Evaluating the success of your marketing efforts across key performance indicators (KPIs) is essential; however, making those KPIs meaningful can be a challenge. Here are four steps that can ensure you are accurately measuring the performance of your marketing efforts. 1. Start with your business objective. Aligning with the company’s overall business objectives is important [...]
Continue Reading →As a die-hard email marketer, I’m getting a little sick of hearing about mobile. That’s right, I said it. Now don’t get me wrong; I’m not naïve to the fact that optimizing messages and branding for mobile devices is a necessary trend to get behind, but I reject the notion that email is dead. Especially [...]
Continue Reading →In recent years with web analytics software/tools/systems becoming more widely used by companies that have websites, the necessity of having a web analyst role or even several web analysts for a web business is essential. Back in the days before year 2000 when website traffic statistics were quantified as “hits,” web analytics was not a [...]
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Recently on Optin Learning
- Home › Search › SEO Crispin Sheridan 8 Tips on How to Utilize YouTube and the New ‘YouTube One’ for Your Business Crispin Sheridan | April 3, 2013
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- Facebook Brand Engagement Up 896% – New Adobe Study James Dohnert | October 24, 2012
- Facebook Ads Reach 5x Greater Audiences Than Organic Content Matt Kapko | October 26, 2012
