Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines.[Read the rest here]

They’re there, in the dark, waiting for fresh victims. You know they’re out there, waiting for you. They stumble and shuffle, slowly and inevitably aiming to take your most precious asset – your content! Yes, the […]

By now, anyone familiar with email will tell you that good deliverability depends on good list hygiene, good reputation, and good engagement. Good engagement comes from getting the right message to the right […]

Facebook brand engagement has risen 896 percent on a year-over-year basis, according to a new advertising study from Adobe.

Adobe’s Digital Index for Q3 2012 reports that the huge uptick in engagement is, in […]

There are generally two schools of thought when it comes to marketing on Facebook – paid media and earned media. Although organic (earned) media is inherently valuable for any brand, that reach only goes so far, […]

Online ad spending continued to grow in the first quarter of 2012, with significant rises across all parts of the globe, according to Nielsen’s quarterly global AdView Pulse report. In particular, the Middle East […]

Evaluating the success of your marketing efforts across key performance indicators (KPIs) is essential; however, making those KPIs meaningful can be a challenge. Here are four steps that can ensure you are […]

As a die-hard email marketer, I’m getting a little sick of hearing about mobile. That’s right, I said it. Now don’t get me wrong; I’m not naïve to the fact that optimizing messages and branding for mobile devices […]

In recent years with web analytics software/tools/systems becoming more widely used by companies that have websites, the necessity of having a web analyst role or even several web analysts for a web business is […]

Small businesses have to watch every dime and resource when it comes to their marketing dollars. That’s why a lot of times public relations is the furthest thing from their mind. In the past, small businesses have […]

As social media marketing continues to mature, what are marketers planning to do? According to research by Awareness, Inc. and reported by eMarketer, 70 percent are looking to expand their mix of […]

As a marketing professional, I spend a lot of time learning and educating on digital trends. With the current rate of growth, mobile marketing has been one of the most exciting to monitor. The data on user […]

The web doesn’t work like it used to. And that’s a great thing for retailers.

For the past 15 years or so, a customer would “browse” to a retailer’s e-commerce site, “navigate” a catalog of products, […]

Programmatic buying, or the process of executing media buys through digital technology platforms like ad exchanges, agency trading desks, and DSPs or SSPs rather than through manual RFPs, negotiation, and buying, […]

I’ve spent almost 15 years of my life helping companies to get their visitors to fill out and submit forms online. Forms to request information, to attend events, to sign up for a service, to complete an order, […]

I’m having a lot of interesting conversations with clients and prospective ones excited about being on the verge of something big. It might be a major investment in the program, a new partner, or internal […]

Social media is about creating engagement. One way a consumer can become engaged is by telling a compelling story. And then it is not just about the content; it is about how you tell it, and how you leverage the […]

Another Super Bowl is behind us, and advertisers eagerly wait to see whether the hard work of their brand managers and agencies has paid off. This year we saw many common themes (sex, animals, and cute babies come […]

Social Media Connections Between Consumers and Brands That Inspire Sales Social media can help businesses serve customer needs across the lifecycle, not just at the top of the sales funnel. Lee Odden   |  Social Media Smarts   |  December  5, 2011 |  4 comments

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