In recent years with web analytics software/tools/systems becoming more widely used by companies that have websites, the necessity of having a web analyst role or even several web analysts for a web business is […]

Small businesses have to watch every dime and resource when it comes to their marketing dollars. That’s why a lot of times public relations is the furthest thing from their mind. In the past, small businesses have […]

As social media marketing continues to mature, what are marketers planning to do? According to research by Awareness, Inc. and reported by eMarketer, 70 percent are looking to expand their mix of […]

As a marketing professional, I spend a lot of time learning and educating on digital trends. With the current rate of growth, mobile marketing has been one of the most exciting to monitor. The data on user […]

The web doesn’t work like it used to. And that’s a great thing for retailers.

For the past 15 years or so, a customer would “browse” to a retailer’s e-commerce site, “navigate” a catalog of products, […]

Programmatic buying, or the process of executing media buys through digital technology platforms like ad exchanges, agency trading desks, and DSPs or SSPs rather than through manual RFPs, negotiation, and buying, […]

I’ve spent almost 15 years of my life helping companies to get their visitors to fill out and submit forms online. Forms to request information, to attend events, to sign up for a service, to complete an order, […]

I’m having a lot of interesting conversations with clients and prospective ones excited about being on the verge of something big. It might be a major investment in the program, a new partner, or internal […]

Social media is about creating engagement. One way a consumer can become engaged is by telling a compelling story. And then it is not just about the content; it is about how you tell it, and how you leverage the […]

Another Super Bowl is behind us, and advertisers eagerly wait to see whether the hard work of their brand managers and agencies has paid off. This year we saw many common themes (sex, animals, and cute babies come […]

Social Media Connections Between Consumers and Brands That Inspire Sales Social media can help businesses serve customer needs across the lifecycle, not just at the top of the sales funnel. Lee Odden   |  Social Media Smarts   |  December  5, 2011 |  4 comments

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The Right Social Networks Yes, Facebook is dominant in most countries (but not all), Twitter is toppling governments, LinkedIn is getting everyone head hunted, and Google+ is at 67 million users in no time. However, these social networks have a combined worldwide market share of 78 percent (see Wikipedia); they are often not your social network…[Read more]

While building brand is a top social media marketing goal, brands aren’t always incorporated into the related social media executions. By contrast, legendary Mad Man Leo Burnett, creator of brand icons such as the Marlboro Man and Tony the Tiger, would have had no trouble integrating brands into social media executions and content because he [...]

I recently had the pleasure of interviewing Rishi Dave, executive director of online marketing for Dell’s Public and Large Enterprise Business Unit. In this two-part column, you can get some insights on tech and B2B social media marketing. Please click here to see part one for the first half of the interview. Here is some more [...]

he statistics are compelling. Here’s an example: “Poor online user experience, coupled with a lack of insight about why customers are abandoning websites, is costing businesses billions of dollars / pounds. Companies able to quantify site abandonment estimate they are losing the equivalent of 24% of their annual online revenue due to a bad online [...]

Have you ever seen one of those signs that points to all of the different directions at one time? Sometimes, that is what I start to picture when I think about how a content publisher is going to remain successful 10 years from now. This is why: Today’s world has four active generations of media [...]

I got a demo the other day of an absolutely amazing service called Poptent. This is a service that has the potential to change the way that advertising – specifically video advertising – is conceived, created, and used. It certainly won’t make the amazingly brilliant and creative 30-second go away. But it absolutely will introduce [...]

Facebook’s debut of Zip code targeting last week was met with general applause, but early analysis suggests it can’t be trusted for accuracy. At least not yet. During a session at SES San Francisco this week, XA.net CEO Rob Leathern presented data from Facebook ad testing system optim.al that hinted at accuracy problems for Zip code-based ad [...]

Where am I? › Home › Column › Search › SMB Business Listing Management Gregg Stewart  |  May 5, 2011   |  0 comments Click here to find out more! 4Share There is one fundamental element that connects your ability to tap local, mobile, and social advertising: your business listing. That’s right, the simple name, address, [...]

Twitter has completely blown my mind and not using it for Internet marketing is quickly becoming as big a mistake as not using Google. This is not an exhortation to become social and participate in the conversation and all the rest of that. This is an exhortation to begin participating in what has become the [...]