- INTERNET MARKETING
- CONTINUING EDUCATION
Email in business will always be a vital component in an Internet business. A lot of relatively successful Internet marketers subscribe to that age-old adage: “The money is on the list.” And it is true, email is still the most effective way you can get an audience’s permission to be marketed to – up-close and personal.
You can not really do that with social media – perhaps you can send in some messages through Twitter and Facebook. But really? Just because they liked your page or followed you on Twitter does not mean that they gave you explicit permission to market to them.
But you can’t stop social media – it’s literally the hottest thing since the World Wide Web. Every hot brand in the world has a Facebook page and a Twitter following.
There is no doubt that when you put these two titans together to work with each other (and not square off), they’ll do very well for business. That’s the idea – to grab the lead via social media and follow-up through both social media and email.
Here’s how it should go:
Facebook Apps and Sign-Up Forms
This is how you get your email subscribers. If you’re new to the Internet business, you should make sure that you get an email marketing service that provides an application that allows you to place a sign-up form on your Facebook page.
You might also want to try having a developer and designer nearby in case you might need to do little tweaks on both aesthetics and function.
Remember, one vital factor in sign-up conversions is how your sign-up form looks and how easy it is to navigate through it.
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