Small businesses have to watch every dime and resource when it comes to their marketing dollars. That’s why a lot of times public relations is the furthest thing from their mind. In the past, small businesses have been mistakenly led to believe that any sort of public relations effort would require big agencies and big fees and was usually something they couldn’t afford.
With today’s world of ever-increasing connectivity and ease of communication, launching a public relations effort with an online marketing effort is no longer out of reach for small businesses. It does take time and a bit of resources, but you don’t need to deploy an army of public relations agents to get noticed, especially with social media sites like Facebook, Pinterest, and Twitter at your disposal.
Create an “Inventory” of Your Business Events
Every business deals with certain “seasons” and special events throughout the year. Whether it’s special sales, prepping for a certain time of the year, or even marking events in your business history, these events are important news to share with your network of customers, fans, and friends. Making a list of these events can help you create a marketing plan and include public relations efforts to help promote them. You may take these types of events for granted because to you they “always” happen, but to your network who isn’t as deeply involved in your world, your news, advice, or content could be valuable information they would like to share.
Don’t Lump All You Do Into One Press Release
Avoid the temptation of writing a press release that includes all the events your company has planned. Instead of lumping them all together, break them out and figure out what makes each event so special that they are an event on your calendar. Figure out why people should care and how they will find your event of value to their lives. By breaking each event out you will have a steady source of news to connect with your network and a reason to keep them coming back for more.[Read more here]
