Social Media Connections Between Consumers and Brands That Inspire Sales

Social media can help businesses serve customer needs across the lifecycle, not just at the top of the sales funnel.

Lee Odden  |  Social Media Smarts  |  December  5, 2011 |  4 comments

Optimize and Socialize Your Way to Better Business Blogging

Socialized and optimized blog content can drive traffic through search and those visitors can share that content through social channels, driving even more traffic.

Lee Odden  |  Social Media Smarts  |  November  7, 2011 |  5 comments

15 Questions for Social Media Marketing and Measurement Success

Better connect with customers and attract new business through corporate social media participation by asking these key measurement questions.

Lee Odden  |  Social Media Smarts  |  October 10, 2011 |  7 comments

Social Media and Content Marketing: A One-Night Stand?

Tips for building a long-term relationship.

Lee Odden  |  Social Media Smarts  |  September 12, 2011 |  10 comments

Crowdsourcing and User-Generated Content

Practical ways to create meaningful content for your brand and recognize participants within your social community.

Lee Odden  |  Social Media Smarts  |  August  4, 2011 |  4 comments

5 Step Model for a Killer B2B Content Marketing Strategy

Persuading the right people in your organization to make marketing changes requires education.

Lee Odden  |  Social Media Smarts  |  June 14, 2011 |  4 comments  [Read more]

 

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