In my never ending battle to get marketers to think of all the components, tactics, and technologies that go into creating online success we came up with the concept of: Drive>Capture>Convert>Optimize or DCCO. DCCO illustrates the entire conversion path from impression to sale in an easy-to-understand process and chronological order. It is a construct and [...]
Continue Reading →Social media, in all of its forms, impacts our lives as consumers from the things we buy, to where we go, to what we like, and overall how we share this information with one another. Today, this influence is moving from the consumer realm into the workplace where almost 90 percent of B2B organizations are [...]
Continue Reading →Inevitably, community management boils down to one ginormous (and nerdified) popularity contest – getting in with the right crowd, becoming a trendsetter, and managing your reputation. It’s high school, sans acne, but still disturbingly angst-ridden. And despite moving on to complete collegiate aspirations, comfortably settle on a retirement plan, and fall into a consistent multivitamin [...]
Continue Reading →Are you managing your company’s brand page on Facebook? Running out of conversation topics with your fans? Do you really know how to make good conversation? I suppose every brand should be considered an individual so it’s very hard to generalize. But below are some general tactics our social media team has been practicing with [...]
Continue Reading →So you’ve read about location. You’ve sat through many presentations with the cliché “Location, Location, Location” somewhere in the title, and you’re still clueless about how to get started in tying location-based services (LBS) back to your marketing efforts. Here’s a quick introductory guide to get you on the right path: Register Your Stores The [...]
Continue Reading →The Social Network” tells the story (or, at least, a version of the story) of how Facebook came to be. I imagine most of you have seen it by now. It’s an entertaining film. I have no idea how accurate it is in regards to the actual legal wranglings that surrounded the birth of Facebook [...]
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