Overview

While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010.

* Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%–from 25% to 47%.
* During the same period, use among those ages 65 and older grew 100%–from 13% to 26%.
* By comparison, social networking use among users ages 18-29 grew by 13%—from 76% to 86%.

“Young adults continue to be the heaviest users of social media, but their growth pales in comparison with recent gains made by older users,” explains Mary Madden, Senior Research Specialist and author of the report. “Email is still the primary way that older users maintain contact with friends, families and colleagues, but many older users now rely on social network platforms to help manage their daily communications.”

* One in five (20%) online adults ages 50-64 say they use social networking sites on a typical day, up from 10% one year ago.
* Among adults ages 65 and older, 13% log on to social networking sites on a typical day, compared with just 4% who did so in 2009.

At the same time, the use of status update services like Twitter has also grown—particularly among those ages 50-64. One in ten internet users ages 50 and older now say they use Twitter or another service to share updates about themselves or see updates about others.[Read the rest here]

 

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Online Course Payment Cart

Your Course Registration Cart is Empty

Now Available!

Optin Learning Center is pleased to announce a course on building your own WordPress site from install to completion. Not only will you learn to create a wordpress site, the cost of the course includes a full year of hosting for your site. You will need to register your own domain (which the course will also help you do). The instructor will provide personalized individual attention to each student. Learn more about the course here.

SAmall Business Classes

The Optin Learning Center provides a wide range of classes for Home Based Business and Small Business owners. These classes are designed to help the business owner grow their business resulting in increased revenue. Questions call 480-292-0794
Set your Twitter account name in your settings to use the TwitterBar Section.