Overview While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010. * Between April 2009 and May 2010, [...]
Continue Reading →Hyper-Fragmentation: This Is Not a New Story Venture back in your memory to 1987. The number one show on TV was The Cosby Show. Everyone you knew watched it every week. In fact, it got a 35-point Nielsen rating and 50-plus percent household share. Jump ahead to 2010: cable TV is ubiquitous, and the number [...]
Continue Reading →Organizations that strive for an integrated approach to data and insight must overcome three challenges: organizational, cultural, and technical. Let’s consider each. Organizational Challenges In many organizations, there are distinct boundaries between the various channels. For data and insight, it’s common to see separate teams working in online channels and offline channels. There are arguments [...]
Continue Reading →In its first report on the use of “geosocial” or location-based services, the Pew Research Center’s Internet & American Life project finds that 4% of online adults use a service such as Foursquare or Gowalla that allows them to share their location with friends and to find others who are nearby. On any given day, [...]
Continue Reading →by Susannah Fox Oct 19, 2010 The online health-information environment is going mobile, particularly among younger adults. The Pew Internet Project’s latest survey of American adults, conducted in association with the California HealthCare Foundation, finds that 85% use a cell phone. Of those: * 17% of cell owners have used their phone to look up [...]
Continue Reading →by Janna Anderson, Lee Rainie The social benefits of internet use will far outweigh the negatives over the next decade, according to experts who responded to a survey about the future of the internet. They say this is because email, social networks, and other online tools offer ‘low-friction’ opportunities to create, enhance, and rediscover social [...]
Continue Reading →Feb 3, 2010 Amanda Lenhart, Kristen Purcell, Aaron Smith, Kathryn Zickuhr Social media and mobile internet use among teens and young adults. Two Pew Internet Project surveys of teens and adults reveal a decline in blogging among teens and young adults and a modest rise among adults 30 and older. In 2006, 28% of teens [...]
Continue Reading →Good marketers are going where their customers are – that means social media. According to a recent Unica global survey of marketers, 47% of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58%. Yet, for all the rush, many marketers are wondering, “where’s the gold?” Unica found [...]
Continue Reading →As the end of 2010 approaches, we hear more and more we hear about mobile search engine optimization (SEO). But what is it really? The implication of mobile SEO is that it concerns techniques specific to increasing visibility in mobile search engine results while according to ChaCha, it’s simply mobile Web design. I perceive mobile [...]
Continue Reading →here are 15 more questions that may put your e-mail partner on the hot seat and lead to a more productive relationship in 2011 – or to a new e-mail partner and to a more productive e-mail program. 1. I have other key channel partners including mobile and social – will you assist and play [...]
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